Tanking Sales
Much annoyance has been caused in South Korea over a marketing campaign by a prominent purveyor of pseudo-coffee. Going under the name Tank Day, the Starbucks promotion was launched barely eighteen months after an attempted military coup, and on the anniversary of a famous assertion of law and order by the "military strongman" Chun Doo-hwan, who seems to have escaped the role of dictator by virtue of his subordination to the United States and his respect for market forces. Nevertheless, for some reason the event is not remembered fondly in South Korea; and Starbucks enhanced its tact yet further by using the slogan thwack on the desk, evoking a notorious local equivalent of Yes, The Late Lamented Black Man Was Decidedly Armed And Resisting Arrest. Although the corporation withdrew the campaign within hours and sacked the CEO who approved it, the general indignation has spread as far as the government and shows little sign of abating. It seems the disaster started when executives at Starbucks waved the promotion through after consultation with an infoslop generator, apparently without bothering to consult outmoded human resources with their economically unsustainable encumbrances such as awareness and contextual knowledge. Lessons are being learned and standards reviewed, presumably by instructing the relevant infoslop generator to generate better quality infoslop in future.



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