The Curmudgeon

YOU'LL COME FOR THE CURSES. YOU'LL STAY FOR THE MUDGEONRY.

Tuesday, April 09, 2024

Flavour the Heretic

With all the camels to be swallowed these days, it is only natural that a few minions of the Most High should be straining at a TV commercial designed to sell potato crisps. The Italian advert combines crunchy nunsploitation with what its makers call "strong British irony" (in fact, some little time ago a British brand called KP did advertise its own crisps using some rather endearing cartoon monks, to minimal theological discomfort). The depiction of crisps being substituted for the Host has enraged several people and a newspaper, the latter on the intriguing grounds that the transubstantiation of the Saviour's flesh into anything but the official recipe is equivalent to the scourging, the thorns and the nailing-up.

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