The Still, Small Voice of CofE plc

Three leading cinema chains are refusing to show a commercial for a Church of England website, JustPray UK, on the catch-all grounds that somebody might take offence. Since the only spoken words in the advert are those of the Lord's Prayer - grovel grovel; gimme gimme; grovel grovel - it is difficult to see what problems a god-botherer of any persuasion might have with it; while to the godless, of course, the entire sacrament and its "Prayer is for everyone" punchline constitute merely one more minute of corporate dross to be sat through before the main two hours of corporate dross. The feature in this case would have been the new Star Wars, "a multi-generational cultural event" according to the Church of England's director of communications, who also seems to think that mouthing words in "pop songs ... daily assemblies and national commemorations" bears some sort of resemblance to a spiritual exercise.